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Google
- New Universal Search
Google announce the first
steps toward a universal search model, offering users a more
integrated and comprehensive way to search online.
Google's vision for universal search is to ultimately search
across all its content sources, compare and rank all
the information in real time. Beginning today, Google
will incorporate information from a variety of previously separate
sources – including videos, images, news, maps,
books, and websites – into a single set of results.
Google is also in the process of deploying a new technical infrastructure
that will enable the search engine to handle the computationally
intensive tasks required to produce universal search results.
The company is also releasing the first stage of an upgraded
ranking mechanism that automatically and objectively
compares different types of information. As always, Google™
search results are ranked automatically by
algorithms to deliver the best results to users anywhere in
the world. You can read the more on this press release here.
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WEB CEO is a one of the most
important free Search Engine Optimisation programmes, the link
to this free programme is available on our web
site One of the segments of the WEB CEO programme is a tracking
tool, [this is a paid for addition]. They track over 300,000
websites and have produced graphs from January 2009 to January
2010, showing where visitors have come from to these websites.
As expected Google are still the main source of visitors, what
is interesting is where the other visitors come from.
These figures are for the 300,000 plus commercial websites
WEB CEO are tracking. The following graph from Web Ceo shows
the percentage input of the search engines. The percentages
mirror the national trend, with Google maintaining it’s
share, and Bing increasing it’s share at the expense
of Yahoo.
Global Search Engines(%)
The following graph from WEB CEO shows
how visitors are being referred to the sites. Search engines
are still top with 50% of the share. Linking, Bookmarking
and other social sites amount to about 20% each. A slight
increase in paid advertising would tend to suggest that companies
are trying to regain market exposure post recession.
Visitor Referrers (%)
What Google will be looking for in
the future, will be better SEO optimisation. Links and Bookmarking
sites will carry more weight in future rankings.
RFT Express added a share button to all its pages,
in anticipation of this new method of ranking. The
article ‘Recession-
How Everybody Can Profit From It’ and the Blog dated
07/09/09 pre-empts Google by 5 months, and is definitely one
article for you to share and Bookmark
Article
by Vic Farron, RFT
Express
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